Simon

Simon Audet

PRESIDENT | Omerlo

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Latest Publications

Leveraging Omerlo to Craft Unique Offers to Strengthen Advertiser Loyalty

Sponsored content plays a crucial role in diversifying media revenue, offering a distinct opportunity that social media or programmatic ad networks cannot replicate.

Omerlo at a Glance

Omerlo is a robust media platform designed to meet the needs of digital content management, advertising, and community management across various sectors. Originally developed for newspapers and magazines in Canada, Omerlo has been optimized to meet the demands of modern businesses and organizations. This turnkey solution offers an intuitive interface, eliminating the need for graphic design or development experts.

A Smart & Simple Content Platform for the Media

Omerlo was designed to help publishers do what they do best: create compelling stories and distribute them wherever their audiences are. The company behind the solution was founded in Quebec in 2017 and specializes in the design and marketing of multi-platform digital tools to support and assist media and other businesses, from creation to distribution of stories. With Cloud technology, all created content can be published simultaneously and instantly across a variety of channels.

Preserve and Amplify: Harnessing the Power of an Organization's Media

What if you could find everything in one place? That's exactly the purpose of an organization's digital media platform. Secure, personalized, and comprehensive, these platforms are revolutionizing how businesses connect with their communities. Here's an overview of the benefits of such a solution.

Omerlo Supports Media from Creation to Distribution

Our technology operates in three steps: create content, plan delivery, and captivate the audience to keep them engaged while reducing costs. Born from the alliance between Groupe Capitales Médias and Mirego, Omerlo has a simple goal: to help local media transition to digital and position themselves in a world where readers expect information to be available everywhere and at all times.

Omerlo: The Media and Business Content Management Tool

Omerlo is a digital content management and distribution platform designed for media and businesses looking to enhance communication with their internal and external audiences. Explore this technology driving digital transformation.

Reviving the Paper Reading Tradition: A Proven Success Model

Publishing content in the form of digital editions allows for engaging the reader in an experience that goes beyond simply viewing a page.

Corporate Culture as a Driver of Attraction, Retention, and Engagement

We live in a world where our social interactions strive to evolve at the same pace as technology. A world where our screens are at the core of most of our relationships, dictating many of our behaviors and expressions. The internet brings together people who are geographically distant in a fraction of a second and gives a voice to those who once had none.

A Technology Serving Communities

Understanding your audiences to better meet their needs. This should be the ambition of every brand in an era where transparency and authenticity are keys to success. Although somewhat obvious, this business vision justifies the creation of communities. These spaces allow companies, employees, customers, and other stakeholders to connect around shared interests.

Is This the End of Print?

For several years now, many news organizations have been undergoing a significant digital shift to more easily reach their readership and remain competitive in an industry that is constantly in crisis.

When Communities and Connectivity Go Hand in Hand

Understanding your audiences to better meet their needs should be the ambition of every brand in an era where transparency and authenticity are keys to success. Although somewhat obvious, this business vision justifies the establishment of communities—spaces where businesses, employees, clients, and other stakeholders come together to exchange around common interests. Big names like the GAFA already do this. However, while not everyone can be GAFA, this philosophy remains within reach for all.

Employer

Omerlo

Created for media, tailored for business.