When Communities and Connectivity Go Hand in Hand

Understanding your audiences to better meet their needs should be the ambition of every brand in an era where transparency and authenticity are keys to success. Although somewhat obvious, this business vision justifies the establishment of communities—spaces where businesses, employees, clients, and other stakeholders come together to exchange around common interests. Big names like the GAFA already do this. However, while not everyone can be GAFA, this philosophy remains within reach for all.