Editorial

Omerlo Supports Media from Creation to Distribution

Our technology operates in three steps: create content, plan delivery, and captivate the audience to keep them engaged while reducing costs. Born from the alliance between Groupe Capitales Médias and Mirego, Omerlo has a simple goal: to help local media transition to digital and position themselves in a world where readers expect information to be available everywhere and at all times.

Simon Audet

PRESIDENT | Omerlo

2 min read.

Driving Digital Transformation in Media

To achieve the mission of enabling publishers to deliver continuous information, unique guiding principles have been defined: automation, integration, and efficiency. Journalists and writers can quickly create and share articles, photos, videos, or briefs. Once your story is ready, you only need to decide the timing and platform for publishing it (website, app, digital kiosk, news feed, social media); Omerlo takes care of the rest. In fact, the technology is designed to be seamlessly integrated into any workflow and adapts to the needs of publishers of all sizes, thus minimizing operational costs.

Beyond Content Creation

The benefits of Omerlo go beyond content creation and distribution. Thanks to its great flexibility, it is possible to incorporate content from external sources such as weather updates, games, or online stores. This enhances the reader's experience. If advertising is part of your revenue streams, you'll be pleased to know that we have designed modules to give visibility to your partners without compromising the user experience.

Monetize to Better Engage

In an increasingly connected world where we are overwhelmed with information and misinformation, it can be relevant to price your content offerings to ensure superior quality. Many media outlets today offer content packages or monthly subscriptions to provide full access to their platform. Given this reality, Omerlo's teams have developed features to help publishers manage digital subscriptions all in one place. Subscriptions can also become an excellent strategy for engagement and retention, thanks to the email lists of readers you have access to. By integrating an email management tool into your Omerlo platform, you ensure that you maintain contact with your audiences directly in their inbox. This could translate into a roundup of the best content of the week or exclusive articles.

All these functions, combined with advanced analytical tools, guarantee full autonomy for publishers in the creation, distribution, and analysis of content.