Editorial

A Smart & Simple Content Platform for the Media

Omerlo was designed to help publishers do what they do best: create compelling stories and distribute them wherever their audiences are. The company behind the solution was founded in Quebec in 2017 and specializes in the design and marketing of multi-platform digital tools to support and assist media and other businesses, from creation to distribution of stories. With Cloud technology, all created content can be published simultaneously and instantly across a variety of channels.

Simon Audet

PRESIDENT | Omerlo

2 min read.

Smart & Simple

With Omerlo, content distribution is completed in just three steps. First, the user is invited to write what they like without worrying about the final appearance of the text. Then, once the text is written, the editor can define the template to be used (article, column, etc.), through which channels (native platforms, affiliated sites, social media, newsletters, etc.), and when to publish the content. All of this is done quickly with just a few clicks. Next, the focus is on engaging the audience across available platforms: mobile apps, websites, digital kiosks, mailing lists, social media sharing, etc. Support features are also provided for content managers to help them detect and prioritize topics that may better serve readers. Additionally, training is provided to stakeholders to help them fully utilize the tools.

Digitizing the Reading Ritual

Adapted to all types of devices (web, mobile, tablet), Omerlo not only supports the digital transformation of media but also significantly enhances the reading experience through fast, streamlined, and intelligent navigation as well as automated templates that feature the desired design. For example, as soon as a user finishes reading an article, a new text is automatically suggested and highlighted so they can continue reading without interruption. This helps keep the audience engaged, introduces them to other news, and highlights certain content, increasing its reach.

Security First

Journalists and content creators can access the Omerlo platform from anywhere, whether on the field or in the meeting room, securely, thanks to restricted access. Fully hosted on the Cloud, Omerlo partners with world-renowned providers such as Amazon, Microsoft, and Google, ensuring data sovereignty and optimal cybersecurity. As it is a standard open-source platform, clients can also choose to host Omerlo themselves in their own Kubernetes infrastructure or with their preferred provider.