Editorial

A Technology Serving Communities

Understanding your audiences to better meet their needs. This should be the ambition of every brand in an era where transparency and authenticity are keys to success. Although somewhat obvious, this business vision justifies the creation of communities. These spaces allow companies, employees, customers, and other stakeholders to connect around shared interests.

Simon Audet

PRESIDENT | Omerlo

2 min read.

It would be a mistake to think that simply creating a page on each social network or relying on Microsoft Teams, Zoom, and Slack is enough to build a truly engaged and engaging community. Before starting, it's essential to define the topics to be covered and the type of content to be shared.

Whatever the topics and formats, one thing is certain: a community is not a place for promoting products and services. It is a space for exchanges and discussions, which is why it's important to animate your community with high-value content. This is only possible with a carefully thought-out strategy that is frequently revised based on the market's evolution and your brand.

Moreover, in an increasingly connected world, the prominence of so-called virtual communities is undeniable. Indeed, inclusive digital engagement is certainly the key to their success. Whether on the phone or on the other side of the screen, digital technology facilitates exchanges by making them more spontaneous. Investing in a technological approach to create and maintain a community is, therefore, no longer an expense but a true investment. This becomes even more pronounced when the investment reflects the community itself, something that is more or less achievable depending on the channels and their customization limitations.

The ultimate solution: the creation of a digital hub. This tool allows companies to support their growth, helps employees stay informed about the inner workings of the organization, and keeps other audiences engaged in the company's mission.