{"data":{"id":"1f4c4317-9d45-4ad0-b8cd-30618c2d7a01","updated_at":"2024-09-27T23:52:09Z","template_id":"dd7e55b5-ca29-4ccd-ab19-8bf961c615e7","localized":{"blocks":[{"id":"e8d2e70a-c7b4-4632-96c0-34347070415a","kind":"richtext","content_html":"

We believe in the importance of media outlets effectively integrating sponsored content into their revenue diversification strategy. Such content serves as a primary driver of growth in advertising offerings.

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Omerlo stands out by enabling its advertising clients to create and showcase sponsored content effectively within their digital sites and applications.

Facilitated Co-Creation
Omerlo makes collaboration between media outlets and advertisers easier by allowing the joint creation of sponsored content. Advertisers can access restricted platforms, actively participating in the creation process. This collaborative approach simplifies production while reducing associated costs.
Seamless Integration
Sponsored content, while clearly identified to maintain editorial integrity, can be presented in a format similar to editorial content. This seamless integration provides a smooth user experience, avoiding disruption of the narrative and encouraging engagement.
Rich and Interactive Formats
Omerlo allows for the inclusion of images, videos, and even transactional mechanics within sponsored content. This enables advertisers to present their products in a more immersive manner and, in some cases, allows users to make transactions directly without leaving the platform.
Promotion through Traditional Advertising
Media outlets can use traditional advertising to promote sponsored content, thus maximizing its visibility. This synergy between traditional ad formats and sponsored content enhances the overall effectiveness of the advertising strategy.
Universal Integration
Sponsored content can be integrated into all locations where editorial content is presented. Whether in articles, videos, or other formats, this universal integration offers flexibility to media outlets for monetizing various types of content, thereby expanding revenue opportunities.

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In summary, Omerlo positions itself as a comprehensive platform, allowing media outlets to fully leverage the benefits of sponsored content while simplifying the collaboration process with advertisers. This results in increased revenue diversification, enhancing the financial viability of media in an ever-evolving digital landscape.

"}],"locale":"en","visual":{"type":"image","url":"https://assets.corpo.omerloclients.com/1cabef750bd7613016953cbaad4fd54abe1641c7a6afc37fd9a0024eee9f8df6.png?","gravity":"center","caption_html":null,"credit":null,"caption_text":null},"lead_html":"Sponsored content plays a crucial role in diversifying media revenue, offering a distinct opportunity that social media or programmatic ad networks cannot replicate.","subtitle_html":"Editorial","title_html":"Leveraging Omerlo to Craft Unique Offers to Strengthen Advertiser Loyalty","author_ids":["95c56a02-837e-4f47-abb3-e5ba150b1c1e"],"lead_text":"Sponsored content plays a crucial role in diversifying media revenue, offering a distinct opportunity that social media or programmatic ad networks cannot replicate.","seo":{"description":null,"title":null},"subtitle_text":"Editorial","title_text":"Leveraging Omerlo to Craft Unique Offers to Strengthen Advertiser Loyalty"},"_links":{"template":"/api/public/docs/v2/templates/dd7e55b5-ca29-4ccd-ab19-8bf961c615e7","_self":"/api/public/docs/v2/contents/1f4c4317-9d45-4ad0-b8cd-30618c2d7a01"},"canonical_domain":"omerlo.com","published_at":"2023-11-24T18:38:00Z","category_ids":[],"visibility":null,"canonical_url":null,"show_published_at":false},"assocs":{"categories":{},"profiles":{"95c56a02-837e-4f47-abb3-e5ba150b1c1e":{"id":"95c56a02-837e-4f47-abb3-e5ba150b1c1e","kind":"person","updated_at":"2024-10-04T13:10:29Z","other_name":null,"localized":{"locale":"en","description_html":"

Simon Audet is a visionary and innovative leader with a profound passion for technology. As a co-founder of Mirego in 2008, he was a key architect behind the company's exponential growth, leading the development of transformative digital solutions for renowned brands such as La Presse, IGA, Aldo, and SAQ. His contributions helped revolutionize how these organizations engage with their customers, enhancing the digital experiences that touch millions of lives.

In 2017, Simon took on a new venture by co-founding Omerlo Technologies, where he leads the development of high-performance platforms that are reshaping the future of media management. Under his leadership, Omerlo has emerged as a pioneering force in digital content creation, distribution, and monetization, delivering cutting-edge solutions that optimize operations and drive strategic outcomes for clients across Canada and France.

In 2021, Simon took on an executive role at DRAKKAR Digital to strengthen the partnership with Omerlo, amplifying the company's growth and strategic direction. This collaboration has given Omerlo new momentum, positioning it as an affiliate of DRAKKAR Digital and propelling its innovation forward. Today, Simon remains fully dedicated to leading Omerlo as it continues to thrive and redefine digital content management.

","description_text":"Simon Audet is a visionary and innovative leader with a profound passion for technology. As a co-founder of Mirego in 2008, he was a key architect behind the company's exponential growth, leading the development of transformative digital solutions for renowned brands such as La Presse, IGA, Aldo, and SAQ. His contributions helped revolutionize how these organizations engage with their customers, enhancing the digital experiences that touch millions of lives.In 2017, Simon took on a new venture by co-founding Omerlo Technologies, where he leads the development of high-performance platforms that are reshaping the future of media management. Under his leadership, Omerlo has emerged as a pioneering force in digital content creation, distribution, and monetization, delivering cutting-edge solutions that optimize operations and drive strategic outcomes for clients across Canada and France.In 2021, Simon took on an executive role at DRAKKAR Digital to strengthen the partnership with Omerlo, amplifying the company's growth and strategic direction. This collaboration has given Omerlo new momentum, positioning it as an affiliate of DRAKKAR Digital and propelling its innovation forward. Today, Simon remains fully dedicated to leading Omerlo as it continues to thrive and redefine digital content management.","summary_html":"

PRESIDENT | Omerlo

","summary_text":"PRESIDENT | Omerlo"},"profile_type_id":"2ade792c-1096-41ee-bac7-36e3ab6ddb6b","first_name":"Simon","last_name":"Audet ","pronoun":null,"avatar_image_url":"https://assets.corpo.omerloclients.com/community/c136d79d-157c-4d5b-9c87-bc24b6f0d821.jpg?"}}}}