Omerlo at a Glance
User experience is at the heart of Omerlo’s design. The platform offers a modern and intuitive interface that simplifies the management of content, advertising, and communities. With its responsive interface, Omerlo ensures an optimal user experience on smartphones, tablets, and interactive screens. Users can easily navigate and interact with the platform, regardless of the device used.
The content block editor provides great flexibility in content creation. Users can add text, images, videos, FAQs, quotes, and more without advanced technical skills. This feature allows users to create rich and engaging content tailored to their specific needs. Customization of the graphic design is also facilitated, allowing configuration of logos, colors, fonts, and menus without requiring development. This flexibility helps users create a unique and cohesive visual identity for their media.
Omerlo excels in content syndication, enabling the feeding of content not only to mobile apps and websites but also to social media accounts such as LinkedIn, Facebook, and Instagram. Automatic newsletter generation from published content simplifies communication with subscribers, while content syndication automation via tags optimizes distribution. Content management is enhanced with features like scheduled publishing with start and end dates, automatic archiving, and detailed profile creation for people, companies, projects, and events. This flexibility enables automatic linking between objects and content, facilitating information discovery and contextualization.
Advertising management is integrated directly into the platform, eliminating the need for an external ad server. Omerlo allows the management of advertisers, ads, and creatives in various formats (bigbox, double bigbox, billboard, skyscraper). Ads can be contextually targeted based on information tags, with real-time tracking of impressions and conversions. This feature enables users to maximize the effectiveness of their advertising campaigns and generate additional revenue.
Omerlo is built on open-source technologies and robust cloud infrastructures, including Amazon Web Services. Hosted in France, the platform ensures scalability without performance degradation thanks to Kubernetes orchestration and serverless databases. Additionally, it includes advanced security features, such as action logging and unauthorized access attempts, ensuring strict GDPR compliance.
User management is flexible and secure, with three profile levels: administrator, editor, and contributor. Each role has specific access rights, allowing granular permission management. The platform also includes a workflow system for content approval, ensuring that each publication is properly reviewed before dissemination. Moreover, content segmentation ensures secure and organized management, ideal for organizations managing multiple contributors.
Omerlo supports the implementation of analytics tools such as Google Search Console, Google Analytics, and Tag Manager, ensuring precise data collection for optimizing content and advertising strategies. An engagement analytics module is under development, scheduled for Q4 2024. This feature will allow users to view engagement data directly in the management console, providing valuable insights to improve audience interaction.
In summary, Omerlo offers an exceptional user experience, focusing on simplicity, flexibility, and security. Its innovative development model ensures that new features benefit all clients equitably. Omerlo is the ideal solution for groups, clusters, and hubs seeking to optimize their content, advertising, and community management within an intuitive and secure interface, enhancing clients' brands through a white-label approach.
