Omerlo powers the media platform for the Meeting of Francophone Entrepreneurs in Brazzaville

At Omerlo, our team is proud to have developed the digital platform for the Rencontre des Entrepreneurs Francophones (La REF 2025 - Meeting of Francophone Entrepreneurs), organized by the Alliance des Patronats Francophones (Alliance of Francophone Employers) and held in Brazzaville from June 26 to 28, 2025. Thanks to our technological solution, this media platform plays a key role in disseminating information, facilitating networking, and showcasing economic leaders from across the Francophone world.

Omerlo’s mission: create an intuitive, high-performance, and accessible digital space where participants, speakers, and partners can quickly find essential information.

The result: a modern and responsive media platform aligned with La REF’s visual identity, integrating the event’s program, speaker biographies, practical guides, news, and registration tools. Designed to optimize the user experience, the interface ensures smooth navigation on mobile and tablet devices, thus strengthening engagement among Francophone audiences worldwide.

Founded in March 2022, the Alliance des Patronats Francophones unites 42 organizations from 36 French-speaking countries. Now more than ever, the Alliance needs robust digital tools to support flagship events such as La REF, which bring together thousands of international participants each year. Omerlo stands out as a trusted technology partner, capable of transforming major economic gatherings into dynamic digital platforms.

Concretely, Omerlo implemented:

• A simple yet powerful Content Management System (CMS), enabling Alliance teams to quickly publish news, documents, profiles, and live updates during the event.

• A dedicated module to highlight speakers and sponsors, featuring individual profiles that enhance visibility and foster networking.

• Optimized user journeys with clear navigation, an internal search engine, and seamless integration of the registration form.

• Responsive, multi-channel broadcasting: the media platform adapts to all devices (web, smartphone, tablet) for maximum accessibility.

• A secure infrastructure capable of handling hundreds or even thousands of simultaneous visitors during peak traffic periods.

By choosing Omerlo, the Alliance des Patronats Francophones benefited from a turnkey solution. The intuitive interface developed by Omerlo allowed project managers to focus on content creation and event dynamics.

Omerlo also deployed a QR code badge scanning tool for La REF, designed to streamline registration, track attendance, and enhance each participant’s experience during the event. This technology allows organizers to quickly scan printed or digital badges, linking each scan to a complete profile already stored on the platform. This simplifies access management, flow control, and the collection of valuable engagement data. Built for easy reusability, this system is now offered to event organizers seeking a seamless, modern, and fully integrated experience within Omerlo’s digital environment.

With this deployment, La REF 2025 now has a digital showcase worthy of its ambitions: a media platform for information, exchange, and visibility across the Francophone economic ecosystem. Omerlo is proud to have contributed to this initiative and stands ready to support the Alliance’s future editions and regional projects as it continues its digital transformation.