Omerlo is revolutionizing the media landscape with M+ Mulhouse

Developed on the Omerlo platform, this new website and native applications (iOS and Android) deliver an enhanced user experience and innovative features for optimized distribution of news from Mulhouse.

A smooth transition and automated migration

The transition from their previous WordPress platform went seamlessly. Omerlo provided a turnkey delivery, with a complete and automated import of all M+ Mulhouse content from WordPress to the new platform. This migration allowed the M+ Mulhouse team to continue operations without interruption while immediately benefiting from the platform’s new capabilities.

A cutting-edge platform for a local media outlet

M+ Mulhouse plays a vital role in showcasing the region’s economic, cultural, and social life. Thanks to Omerlo’s technology, the new platform offers:

• Intuitive and immersive navigation: redesigned ergonomics for quick access to news, reports, and analysis.

• Multiplatform distribution: content optimized for mobile, tablet, and desktop viewing.

• A powerful content management system: enabling the editorial team to efficiently publish, organize, and share information.

• A dedicated mobile application: designed to offer readers an even more immersive experience, making it easier to access local information in real time. It also includes a push notification system, allowing users to be instantly alerted about important news and events.

• Advanced SEO features: ensuring greater visibility of content on search engines.

• Comprehensive event management: improving organization and promotion of local activities.

Optimized monetization and extended reach

M+ Mulhouse also benefits from integrated advertising campaigns and a robust newsletter platform, enabling the outlet to further expand its ability to reach its loyal audience and maximize its impact.

A strategic collaboration for a locally rooted media

The M+ Mulhouse project is part of a broader initiative to modernize local media. Omerlo brings its technical and digital expertise to develop a tailored solution aligned with the needs of both readers and local stakeholders.

With this redesign, M+ Mulhouse strengthens its position as a go-to source of information for residents and professionals in the region. This digital transformation marks a decisive step in the evolution of local media toward more interactive, dynamic, and engaging models.

By leveraging Omerlo’s technology, M+ Mulhouse opens a new chapter in its history, with the ambition to better inform, connect, and inspire its community.

Discover the website: M+ Mulhouse