Omerlo is revolutionizing the media landscape with M+ Mulhouse

Developed on the Omerlo platform, the new website and native applications (iOS and Android) deliver an enhanced user experience as well as innovative features, thus optimizing the dissemination of Mulhouse area news.

Smooth transition, automated migration

The transition from their previous WordPress platform went seamlessly. Omerlo provided a turnkey delivery, with a complete and automated import of all M+ Mulhouse content from WordPress to the new platform. This migration allowed the M+ Mulhouse team to continue operations without interruption, while immediately benefiting from the platform’s new capabilities.

A cutting-edge platform for a local media outlet

M+ Mulhouse plays a vital role in showcasing the region’s economic, cultural, and social life. Through Omerlo’s technology, the new platform offers:

• Intuitive and immersive navigation: redesigned ergonomics for quick access to news, reports, and analyses.

• Multiplatform dissemination: content is optimized for mobile, tablet, and desktop viewing.

• A powerful content management system: enabling the editorial team to efficiently publish, organize, and share information.

• A dedicated mobile application: designed to offer readers an even more immersive experience, making it easier to access local information in real time. It also includes a push notification system, allowing users to be instantly alerted about important news and events.

• Advanced SEO features: ensuring greater content visibility on search engines.

• Comprehensive management of events: offering improved organization and promotion of local activities.
  

Optimized monetization and extended reach
M+ Mulhouse also benefits from integrated advertising campaigns and a robust newsletter platform, enabling the outlet to further expand its ability to reach its loyal audience and maximize its impact.

A strategic collaboration for a locally rooted media

The M+ Mulhouse project is part of a broader initiative to modernize local media. Omerlo brings its technical and digital expertise to developing a tailored solution, aligned with the needs of readers and local stakeholders.

With this redesign, M+ Mulhouse strengthens its position as a go-to source of information for the region’s residents and professionals. This digital transformation marks a decisive step in the evolution of local media toward more interactive, dynamic, and engaging models.

By leveraging Omerlo’s technology, M+ Mulhouse is opening a new chapter in its history, with the ambition to continuously improve how it informs, connects, and inspires its community.

Discover the website: M+ Mulhouse