REALIZATIONS

Launch of IREF Media, the digital platform for high-performing networks

Omerlo is proud to announce the launch of a brand new digital medium, developed in collaboration with IREF (Fédération des Réseaux Européens de Franchise et de Partenariat). A recognized player in the promotion of franchising, partnership, concession and other successful business models, IREF is a benchmark in France for helping companies structure and develop their businesses.

2 min read.

2024 marks a milestone for IREF, with the launch of its digital media: IREF Media.

This ambitious project reflects IREF's commitment to supporting, promoting, and inspiring high-performing networks.

A media platform dedicated to high-performing networks

The launch of IREF Media represents a new chapter in Omerlo's mission to provide tailored media solutions for businesses aiming to enhance their visibility and influence. Through IREF Media, Omerlo positions itself as a strategic partner, spotlighting the initiatives of key players driving the modern economy with engaging content such as articles, interviews, videos, and thematic reports.

A digital strategy and optimized user experience

To ensure maximum impact from its launch, IREF Media is built on a targeted digital strategy, combining newsletters, social media campaigns, and flagship events, including the 37th IREF Trophies ceremony. The platform has been designed with seamless navigation and a modern interface to meet the expectations of a connected audience across all types of devices.

The highlight: the 37th IREF Trophies ceremony

The launch of IREF Media coincides with the 37th edition of the IREF Trophies, a major event celebrating the excellence of French networks. By covering this ceremony live, the media is already establishing itself as a key player in the ecosystem of franchising and organized networks.

A collaborative and ambitious project

The creation of this media platform showcases Omerlo's expertise in designing bespoke digital solutions. Collaborating with IREF, Omerlo strengthens its commitment to supporting its partners in their digital transformation and expansion into new markets. This project embodies Omerlo's vision: to create inspiring and unifying media platforms that serve businesses seeking performance and growth.

Published on Dec 4th 2024