Proximité: A Media Platform for Transparency and Local Engagement

The Région Grand Est is taking a new step in its mission of transparency and accessibility to information with the launch of its new media platform, Proximité. Powered by the Omerlo platform, Proximité (proximite.grandest.fr) is dedicated to sharing the projects, initiatives, and actions carried out across the entire regional territory.

This launch is part of a broader approach to modernizing communication channels, bringing the region closer to its citizens by offering clear, accessible, and comprehensive information on the activities of the Région Grand Est.

Objectives of Proximité:

Communicate about the projects and actions undertaken by the Région Grand Est across all its territories:
The primary goal of the Proximité website is to communicate the achievements of the Région Grand Est at a local level. Complementary to the Region's institutional website, this site aims to provide a more detailed and comprehensive view of the projects funded by the Region, offering better transparency and a complete overview of the actions taken in each territory.

Inspire local elected officials to initiate projects in partnership with the Région Grand Est:
In addition to being a platform for regional news, Proximité also aims to inspire local elected officials. By showcasing successful initiatives and projects, the site allows officials to replicate or adapt certain projects in their own territories, fostering further collaboration with the Region.

Broaden the visibility of the Maisons de Région's activities:
As strong symbols of territorial action, the Maisons de Région have limited visibility on current institutional channels. Proximité offers them a dedicated space to highlight their news and actions as close as possible to the territories, strengthening their role in local life and their connection with citizens.

Thanks to the Omerlo platform, the Maisons de Région and the Communication Department of the Région Grand Est are now equipped with a powerful tool that allows them to address communities at a hyperlocal level, ensuring that the content shared is always relevant and adapted to the specific needs of each territory. This capability strengthens the link between the region and its citizens while optimizing the impact of local initiatives.

With Proximité, the region has a dedicated space to showcase its achievements, foster collaboration, and ensure that essential information reaches all stakeholders.

Discover Proximité at proximite.grandest.fr and explore how the Région Grand Est is working towards impactful change across its territory.