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Step 1 - Configure Google Tag Manager custom variables

GTM will require a few custom variable definitions to be able to forward important informations to GA4.

Under Variables, User-Defined Variables, configure these variables:

DLV - adClickthroughUrl
- Type: Data Layer
- Name: adClickthroughUrl
DLV - adCreativeId
- Type: Data Layer
- Name: adCreativeId
DLV - adFormat
- Type: Data Layer
- Name: adFormat
DLV - adMediaId
- Type: Data Layer
- Name: adMediaId
Ad Event Settings
- Type: Google Tag: Event Settings
- Event Parameters:
  - Parameter: adCreativeId, Value: DLV - adCreativeId
  - Parameter: adClickthroughUrl, Value: DLV - adClickthroughUrl
  - Parameter: adFormat, Value: DLV - adFormat
  - Parameter: adMediaId, Value: DLV - adMediaId

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Step 1 - DataLayer Variables

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Step 1 - Event Settings Variable

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Step 2- Configure Google Tag Manager custom events

Now that our Data Layer variables are created, let's create our GA4 Event Tags to forward our custom events received in GTM to GA4.

Under Tags, add the following tags:

adImpression
- Type: Google Analytics: GA4 Event
- Set the measurement ID to you GA4 container using a variable or by entering it manually.
- Event name: adImpression
- Event Parameter: Select the Event Settings Variable created at Step 1
- Add the following trigger:
  - Custom Event: adImpression
adClick
- Type: Google Analytics: GA4 Event
- Set the measurement ID to you GA4 container using a variable or by entering it manually.
- Event name: adClick
- Event Parameter: Select the Event Settings Variable created at Step 1
- Add the following trigger:
  - Custom Event: adClick

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Step 2

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Step 3 - Configure Custom Definitions in GA4

Now that GTM forwards our Omerlo Ad Events to GA4, let's configure the parameters in GA4 to allow analytics to include the parameter values in reports.

Under Admin, Custom Definitions, add the following Custom Dimensions:

ad_clickthrough_url:
- Scope: Event
- Event parameter: adClickthroughUrl
ad_creative_id:
- Scope: Event
- Event parameter: adCreativeId
ad_format:
- Scope: Event
- Event parameter: adFormat
ad_media_id
- Scope: Event
- Event parameter: adMediaId

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Step 3

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Now that our events are correctly configured in GTM and GA4, Omerlo Ad Events should show in Event Dashboard and should be available in reports.

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Events in GA4

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Google Tag Manager

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