Groupe Capitales Médias Leverages Omerlo to Drive Digital Transformation and Engage Audiences

Supporting the digital transformation of La Presse, Simon Audet then shared his expertise with six of Quebec's leading media. The outcome with Capital Média (CN2i) was a key moment for Omerlo, triggering a series of significant events for years to come.

It's crucial to remember that readers have long been attached to the texture, smell and folds of paper, so much so that for many, the physical reading experience could almost take precedence over the content itself. The morning coffee ritual, the sports section spread out on the table, ink-stained fingers are privileged moments. In the metro, hidden behind a paper screen in a waiting room, classified ads, obituaries and cinema schedules make up other rituals. The challenge is to match, if not surpass, this physical experience with a digital alternative.

In a world where information, whether truthful or misleading, is readily available and offered free of charge, the idea of paying for access to quality content may seem self-defeating at first glance. However, by reducing the effort required for publication and distribution, automating the mass delivery of content, and thanks to the simplicity and intuitiveness of its interfaces, all media that have integrated the Omerlo platform have achieved profitability.