{"data":{"id":"ff9e723b-6691-4789-bec8-48ff964bd7c9","updated_at":"2024-10-03T15:03:26Z","template_id":"c896dd88-1c02-4699-9852-f56cfd03775b","localized":{"blocks":[{"id":"6ee2173c-51d1-4658-a136-642d2e8ceff6","kind":"richtext","content_html":"

Supporting the digital transformation of La Presse, Simon Audet then shared his expertise with six of Quebec's leading media. The outcome with Capital Média (CN2i) was a key moment for Omerlo, triggering a series of significant events for years to come.

It's crucial to remember that readers have long been attached to the texture, smell and folds of paper, so much so that for many, the physical reading experience could almost take precedence over the content itself. The morning coffee ritual, the sports section spread out on the table, ink-stained fingers are privileged moments. In the metro, hidden behind a paper screen in a waiting room, classified ads, obituaries and cinema schedules make up other rituals. The challenge is to match, if not surpass, this physical experience with a digital alternative.

In a world where information, whether truthful or misleading, is readily available and offered free of charge, the idea of paying for access to quality content may seem self-defeating at first glance. However, by reducing the effort required for publication and distribution, automating the mass delivery of content, and thanks to the simplicity and intuitiveness of its interfaces, all media that have integrated the Omerlo platform have achieved profitability.

"}],"locale":"en","visual":{"type":"image","url":"https://assets.corpo.omerloclients.com/30af4d63652617195d23105cc4c2a242c0987af57acb0c65f3bd7aa09cb4f448.jpg?","gravity":"center","caption_html":null,"credit":null,"caption_text":null},"lead_html":"The transition from paper to digital is a real challenge for newspapers and magazines, where the hope of profitability can seem as daunting as climbing Everest. This adventure begins with a determined step, even if the outcome remains shrouded in uncertainty. ","subtitle_html":"Realizations","title_html":"Groupe Capitales Médias Leverages Omerlo to Drive Digital Transformation and Engage Audiences","author_ids":[],"lead_text":"The transition from paper to digital is a real challenge for newspapers and magazines, where the hope of profitability can seem as daunting as climbing Everest. This adventure begins with a determined step, even if the outcome remains shrouded in uncertainty. ","seo":{"description":null,"title":null},"subtitle_text":"Realizations","title_text":"Groupe Capitales Médias Leverages Omerlo to Drive Digital Transformation and Engage Audiences"},"_links":{"template":"/api/public/docs/v2/templates/c896dd88-1c02-4699-9852-f56cfd03775b","_self":"/api/public/docs/v2/contents/ff9e723b-6691-4789-bec8-48ff964bd7c9"},"canonical_domain":"omerlo.com","published_at":"2023-12-29T17:25:00Z","category_ids":[],"visibility":null,"canonical_url":null,"show_published_at":true},"assocs":{"profiles":{"004cdc1e-3ddc-42fd-af72-9a317217a127":{"id":"004cdc1e-3ddc-42fd-af72-9a317217a127","name":"Omerlo","kind":"organization","updated_at":"2024-10-03T15:01:52Z","localized":{"locale":"en","description_html":"

Omerlo, a digital content management and distribution platform, is specifically designed for media, businesses, and communities looking to strengthen their connection with both internal and external audiences.

As a trusted partner, Omerlo is dedicated to helping its users achieve their communication and engagement goals. With a user-friendly and high-performance interface, the platform enables efficient management of digital content by offering features tailored to each user. Whether it's businesses communicating with their employees and customers, media providing an immersive experience to their readers, or communities sharing relevant information, Omerlo provides the necessary tools to achieve these objectives.

With Omerlo, users can create interactive experiences, personalize their content, collaborate effectively through streamlined workflows, and measure the impact of their initiatives with accurate analytics data. Omerlo is your trusted ally in optimizing digital content management and achieving your goals with impact and efficiency.

","description_text":"Omerlo, a digital content management and distribution platform, is specifically designed for media, businesses, and communities looking to strengthen their connection with both internal and external audiences.As a trusted partner, Omerlo is dedicated to helping its users achieve their communication and engagement goals. With a user-friendly and high-performance interface, the platform enables efficient management of digital content by offering features tailored to each user. Whether it's businesses communicating with their employees and customers, media providing an immersive experience to their readers, or communities sharing relevant information, Omerlo provides the necessary tools to achieve these objectives.With Omerlo, users can create interactive experiences, personalize their content, collaborate effectively through streamlined workflows, and measure the impact of their initiatives with accurate analytics data. Omerlo is your trusted ally in optimizing digital content management and achieving your goals with impact and efficiency.","summary_html":"

Created for media, tailored for business.

","summary_text":"Created for media, tailored for business."},"logo_image_url":"https://assets.corpo.omerloclients.com/community/9ba98753-1e3c-4e31-9b6e-48a1c8082dca.png?","profile_type_id":"800cd924-4c35-4552-b4a1-9c1b22cf4131","cover_image_url":null}}}}