Efficom: How Omerlo Supports Digital Innovation for Tomorrow's Professionals

In its quest for innovation, Efficom has launched its Omerlo media platform to digitize trade union magazines, whether annual or quarterly. Efficom's online platforms offer a unique user experience, combining the interactivity of a website with the intuitive navigation of a paper magazine. This hybrid approach allows readers to browse the pages of a digital magazine with the same ease as if they were holding a printed edition in their hands.

Each magazine is specifically created for member unions, and is financially supported by regional advertisers. This strategy enables Efficom to customize content for each region while maintaining distinct advertisers, offering added value for readers and business partners alike. The advertising model adopted by Efficom ensures that publications remain relevant and accessible, strengthening the bond between unions, their members and the local community.

Efficom reaffirms its commitment to excellence and innovation in trade publishing. By combining communications expertise, targeted advertising strategies and digital technologies, Efficom continues to play a leading role in delivering relevant and engaging information in Canada.