CPQ: Empowering Quebec's Business Leaders for Sustainable Growth

In 2023, Omerlo designed and launched the networking site for the CPQ (Conseil du Patronat du Québec) Gala PROSPÉRITÉ Québec, providing a platform for participants. This site enabled the CPQ to share relevant information with its community before, during, and after the event.

The site's features included a participant directory and tools for facilitating professional connections. The success of this initiative led to its reiteration in 2024, with additional improvements to enhance user experience. The site has thus strengthened the CPQ community by enabling fostering collaboration among members.

The Gala PROSPÉRITÉ Québec site offers intuitive navigation and a sectioned structure facilitating the discovery of new content. It also features detailed participant profiles, simplified registration management, and strategic ad integration. These characteristics ensure a pleasant and seamless reading experience for users.

The collaboration with the CPQ team has been exceptionally productive. To effectively manage the community, Omerlo supported the creation of profiles for nearly 75 participants and more than fifty companies in 2023. This initial networking setup sets the tone for the upcoming phases.

A significant step for this type of event is the integration of advertising campaigns into our content platform. Around a hundred ads were created, reflecting the Gala while maintaining the advertisers' branding. Unlike traditional ads, our approach allows redirection to a profile, keeping traffic within the ecosystem and continuously attempting to convert it.

QR codes are a well-known acquisition tactic. During an event, their use allows for contextual redirection. QR codes on tables can lead to a 'menu' profile or a program profile. In fact, it seems that the possibilities are limitless for the next phases of the CPQ media.