The Platform

Community Management with Omerlo

Omerlo innovates with integrated community management, allowing organizations to create and manage profiles for people, companies, projects, and events. This unique feature enhances the connection between community members and content, facilitating discovery and interaction.

Alexandre Leprêtre

CTO | Omerlo

3 min read.

Profile Creation and Management

The platform allows for the creation of detailed profiles for individuals, companies, projects, and events. Each profile belongs to a specific profile type, configurable according to the organization's needs. Users can manage descriptions, information, and photos associated with each profile, ensuring a consistent and professional presentation.

What is a profile?

A profile is a digital representation of an individual, organization, project, or event within the community. It acts as a virtual identity card, gathering essential information such as skills, experiences, achievements, and past collaborations. Through a profile, users can dynamically present their story, connect with other profiles within the community, and showcase their contributions. Profiles serve as a central point for aggregating content.

How are profiles defined in Omerlo?

Profiles are detailed digital representations that provide a comprehensive view of individuals, organizations, projects, or events within a community. What sets Omerlo apart is the flexibility offered to the community manager to define multiple types of profiles, tailored to different functions within each category. For instance, a personal profile might be defined as a business manager or an investor, with each type having a well-defined structure incorporating specific fields relevant to these roles.

Segmentation and Tags

Omerlo enables profile segmentation by creating specific profile types based on each organization's needs, such as executives, investors, companies, or events. Tags can be assigned to profiles and content, facilitating their organization and discovery. This feature is crucial for organizations looking to maximize the relevance and engagement of their members.

Content Linking

Linking between content and profiles can be established through publications, relationships, and tags. Publications provide context to content, relationships unify profiles in a relevant manner, and tags facilitate automatic discovery of related content. This curation enhances the user experience by simplifying navigation and discovery of related content and profiles.

Showcasing Relationships

Users can dynamically link profiles and relevant content. This advanced functionality enables the creation of contextual connections between people, organizations, projects, or events, while weaving links with various content published on the platform. For example, an article can be associated with a person’s profile as an author or refer to a specific project. This interconnection between profiles and content helps build a rich and continuously evolving narrative, thereby enhancing the holistic and interactive representation of the community over time. Omerlo highlights the relationships between profiles and content, ensuring a clear and engaging presentation of connections within the community. Omerlo's search engine takes full advantage of these relationships, facilitating the discovery of relevant profiles and content.

Conclusion

Community management with Omerlo provides a comprehensive solution for creating, managing, and highlighting content and profiles within an organization. With tools for segmentation and content linking, Omerlo facilitates discovery and interaction between community members, thereby enhancing engagement and content relevance.