The Platform

Advertising Management with Omerlo

Advertising management is a crucial component of the Omerlo platform. With an integrated ad management module, users can effectively manage their advertising campaigns without relying on a third-party ad server, thus enabling content monetization while simplifying operations.

Alexandre Leprêtre

CTO | Omerlo

1 min read.

Advertiser and Ad Management

Omerlo allows for centralized management of advertisers and ads. Users can configure creatives in various formats for each ad, set specific targeting criteria, and assign start and end dates for campaigns. This flexibility ensures optimal ad management and maximizes their impact.

Supported Advertising Formats

The platform supports several popular advertising formats, such as 300x250 (bigbox), 300x600 (double bigbox), 970x250 (billboard), and 160x600 (skyscraper). Additionally, Omerlo includes the 768x90 (leaderboard) format to provide even more flexibility in advertising operations.

Reports and Analytics

Users can access real-time reports detailing the number of impressions and click-through rates of ads, providing valuable insights to optimize advertising campaigns.

Sponsored Content

Omerlo offers the option to highlight sponsored content with specific styling. A sponsored content status enforces a distinctive appearance, drawing users' attention. Block backgrounds are also customizable to further personalize the look of sponsored content.

Conclusion

Omerlo's advertising management module provides a comprehensive and integrated solution to maximize content visibility and revenue. With flexible management tools and detailed reporting options, users can optimize their advertising campaigns and ensure effective and targeted ad delivery.