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Advertiser and Ad Management

Omerlo allows for centralized management of advertisers and ads. Users can configure creatives in various formats for each ad, set specific targeting criteria, and assign start and end dates for campaigns. This flexibility ensures optimal ad management and maximizes their impact.

Supported Advertising Formats

The platform supports several popular advertising formats, such as 300x250 (bigbox), 300x600 (double bigbox), 970x250 (billboard), and 160x600 (skyscraper). Additionally, Omerlo includes the 768x90 (leaderboard) format to provide even more flexibility in advertising operations.

Reports and Analytics

Users can access real-time reports detailing the number of impressions and click-through rates of ads, providing valuable insights to optimize advertising campaigns.

Sponsored Content

Omerlo offers the option to highlight sponsored content with specific styling. A sponsored content status enforces a distinctive appearance, drawing users' attention. Block backgrounds are also customizable to further personalize the look of sponsored content.

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Conclusion

Omerlo's advertising management module provides a comprehensive and integrated solution to maximize content visibility and revenue. With flexible management tools and detailed reporting options, users can optimize their advertising campaigns and ensure effective and targeted ad delivery.

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Alexandre Leprêtre is the Chief Technology Officer at Omerlo, bringing a lifelong passion for development and an exceptional mastery of coding languages and frameworks. From a young age, Alexandre has been driven by his curiosity for technology, consistently pushing the boundaries of what’s possible in software development.

This passion shaped his academic journey. He earned his BTS at EPSI Lille, followed by a DevOps license, and then completed an engineering cycle in Computer Science (master's degree) at EFFICOM Lille. His strong academic foundation paved the way for his impressive career in technology.

Professionally, Alexandre has played a key role in modernizing information systems for major clients such as Auchan and Agapes while at Apizr, ensuring smooth technology integration. As an independent backend developer, he contributed to the release of a bank card at Pumpkin. Now, at Omerlo, Alexandre leads the platform toward innovative breakthroughs. Under his technical leadership, Omerlo continues to stay at the forefront of the industry, successfully integrating cutting-edge technologies and agile methodologies while optimizing development processes. His strategic direction ensures Omerlo remains a leader in the field.

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CTO | Omerlo

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